Author
The Obama campaign flipped the script on gut-feel marketing: 40+ supporter personas, localised email segmentation and relentless A/B testing lifted donations by 45%. A data-driven marketing quick win from Chapter 7 of Marketing Wins.
Read moreAI assistants are fast becoming the front door to search. We explain how Generative Engine Optimisation (GEO) differs from SEO, and the four steps that keep your brand visible, cited and recommended.
Read moreNescafé Brazil hired 20 people whose only job was to chat with customers. This Quick Wins case study shows why listening, not broadcasting, is the heartbeat of social media.
Read moreAI can multiply the speed and volume of your content production, but people still buy from people. How to strike the human balance, from the authors of Marketing Wins.
Read moreBBC's The Apprentice is a dream for many driven entrepreneurs, but for Alexandra, it was a test of her deepest core values. Discover the unapologetic truth behind her boardroom walkout.
Read moreAmazon's books-as-Trojan-Horse launch proved that trust, not technology, carries e-commerce from novelty to necessity. Part 3 of our Brief History of the Internet series.
Read moreHardcover, Kindle and audiobook editions available now.
