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The book walks through nine chapters of marketing fundamentals: the positioning, audience, channel and message decisions a business has to get right before any tool, AI included, can do its best work. Read it first, then write and tell us what you put into practice.
The book behind this article
Marketing Wins
Timeless integrated-marketing fundamentals from Elliott King and Aleksandra King: nine chapters bridging traditional strategy and digital execution, grounded in honesty, because people buy from people.