A strong brand earns a brand tax in price-sensitive industries
How Medite Smartply justifies a premium in a commoditised market - relationships, technical leadership and a brand that pulls.
Read moreMarketing Wins
Marketing analysis, case studies and strategy from the Marketing Wins authors.
How Medite Smartply justifies a premium in a commoditised market - relationships, technical leadership and a brand that pulls.
Read moreThe Affinity Podcast conversation on first-party data, personalisation and trust, read against the book's playbook.
Read moreFive teaching points from the authors' Talk Radio Europe interview - word of mouth, the four Ps, and content that answers real questions.
Read moreWhy publishing your own expertise beats advertising for a specialist B2B audience, and the integrated machinery that has to sit behind it. Chapters 8 and 9.
Read moreHow global brands hold one strategy across many markets: goals, measurement, glocal execution and creativity, tied to Marketing Wins chapters 3 and 9.
Read moreWhen the dot-com dust settled, Google won by doing one thing better than anyone else. Part 2 of our internet history traces the rise of search, the invention of AdWords and the strategic power of focus.
Read moreFrom an Amstrad CPC in the 1980s to Silicon Valley at the height of the Dot-Com frenzy, Part 1 traces how the internet grew up. The lesson: innovation requires public readiness, and timing decides who survives the correction.
Read moreThe 2007 iPhone launch was an adjacency masterstroke: nothing in it was new except the imagination that connected it. The final part of our internet history series draws out four innovation lessons for marketers.
Read moreInfluence on TikTok has moved from who posts the content to who edits it. How Lionsgate, Doritos, Ryanair and Duolingo turned fan-edit culture into advertising, and why the tactic still needs a strategy behind it.
Read moreWendy's tore up the sanitised PR playbook and let its social team roast rivals in real time. The result: 1.6 million new followers and a 49.7% rise in net income in a single year.
Read moreSponsorship has moved from the two-minute ad read to the half-second hook. How the short-form economy works, and where the ethical line sits.
Read moreEvery December, Spotify turns millions of listeners into a global, unpaid marketing department. The psychology and strategy behind Wrapped, and what it teaches about retention.
Read moreHardcover, Kindle and audiobook editions available now.