The Power of Clip Farming: How the Hub-and-Spoke Model Drives Scalable Reach
One long-form recording becomes dozens of short-form clips. How the hub-and-spoke model, and the fans who clip for you, make reach scalable.
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Insights
Marketing analysis, case studies and strategy from the Marketing Wins authors.
The ALS Ice Bucket Challenge: A Viral Marketing Masterclass
How the ALS Ice Bucket Challenge turned frictionless participation, 24-hour urgency and public peer tagging into 17 million videos and $100 million for charity. We break down the awareness marketing lessons your brand can borrow.
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TikTok Shop: Features, Psychology and Business Success
TikTok Shop turned scrolling into shopping: a $15.8 billion discovery ecommerce engine built on algorithmic exposure, live streams and impulse psychology. Here is how it works, and what businesses can learn from it.
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Podcast Marketing: Building Brand Awareness and Trust
Podcasts turn casual listeners into loyal customers through the know, like, trust process. We unpack why episodic content is the premier owned-media channel, with The BEYOND Podcast as the proof case.
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Amazon Customer Trust Case Study: The Letterbox Strategy
The biggest hurdle for early e-commerce was not technology, it was trust. How Amazon's letterbox-friendly books removed delivery anxiety and earned it permission to scale.
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The Future of Marketing: 3 Connection Techniques You Need to Master
The linear funnel is dead. Three future-of-marketing techniques that still earn attention: absurdist creativity, owned episodic content and omnichannel experience.
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IKEA and Southwest Airlines: Strategic Sacrifice Lessons
Great strategy is about sacrifice. IKEA and Southwest Airlines win by being unapologetic about who they serve, and just as clear about who they do not.
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The Ultimate Gen Z Marketing Guide: Escaping the Synthetic Feed
Gen Z is exhausted by the synthetic feed. This guide shows brands how to trade broadcasting for belonging: internet intimacy, micro-creators, human craft and earned trust.
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How to Write a Mission Statement: 4 Components
A mission statement is the guiding star of your business strategy, not a catchy tagline. Learn the four components that make one work: purpose, specificity, inspiration and conciseness.
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The New Era of Influencer Marketing: Why Internal Staff and Authentic Voices Win
Influencer marketing has moved on from paid celebrity endorsements: internal staff and episodic branded shows now carry the trust. We break down the shift, with The BEYOND Podcast as the worked example.
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Obama Campaign Data-Driven Marketing: A/B Testing Wins
The Obama campaign flipped the script on gut-feel marketing: 40+ supporter personas, localised email segmentation and relentless A/B testing lifted donations by 45%. A data-driven marketing quick win from Chapter 7 of Marketing Wins.
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What is Generative Engine Optimisation (GEO)? The Future of Organic Discovery
AI assistants are fast becoming the front door to search. We explain how Generative Engine Optimisation (GEO) differs from SEO, and the four steps that keep your brand visible, cited and recommended.
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