Marketing Wins
Marketing analysis, case studies and strategy from the Marketing Wins authors.
Podcasts turn casual listeners into loyal customers through the know, like, trust process. We unpack why episodic content is the premier owned-media channel, with The BEYOND Podcast as the proof case.
Read moreThe biggest hurdle for early e-commerce was not technology, it was trust. How Amazon's letterbox-friendly books removed delivery anxiety and earned it permission to scale.
Read moreThe linear funnel is dead. Three future-of-marketing techniques that still earn attention: absurdist creativity, owned episodic content and omnichannel experience.
Read moreGreat strategy is about sacrifice. IKEA and Southwest Airlines win by being unapologetic about who they serve, and just as clear about who they do not.
Read moreGen Z is exhausted by the synthetic feed. This guide shows brands how to trade broadcasting for belonging: internet intimacy, micro-creators, human craft and earned trust.
Read moreA mission statement is the guiding star of your business strategy, not a catchy tagline. Learn the four components that make one work: purpose, specificity, inspiration and conciseness.
Read moreInfluencer marketing has moved on from paid celebrity endorsements: internal staff and episodic branded shows now carry the trust. We break down the shift, with The BEYOND Podcast as the worked example.
Read moreThe Obama campaign flipped the script on gut-feel marketing: 40+ supporter personas, localised email segmentation and relentless A/B testing lifted donations by 45%. A data-driven marketing quick win from Chapter 7 of Marketing Wins.
Read moreAI assistants are fast becoming the front door to search. We explain how Generative Engine Optimisation (GEO) differs from SEO, and the four steps that keep your brand visible, cited and recommended.
Read moreNescafé Brazil hired 20 people whose only job was to chat with customers. This Quick Wins case study shows why listening, not broadcasting, is the heartbeat of social media.
Read moreAI can multiply the speed and volume of your content production, but people still buy from people. How to strike the human balance, from the authors of Marketing Wins.
Read moreBBC's The Apprentice is a dream for many driven entrepreneurs, but for Alexandra, it was a test of her deepest core values. Discover the unapologetic truth behind her boardroom walkout.
Read moreHardcover, Kindle and audiobook editions available now.
