Marketing Wins
Marketing analysis, case studies and strategy from the Marketing Wins authors.
The 2007 iPhone launch was an adjacency masterstroke: nothing in it was new except the imagination that connected it. The final part of our internet history series draws out four innovation lessons for marketers.
Read moreInfluence on TikTok has moved from who posts the content to who edits it. How Lionsgate, Doritos, Ryanair and Duolingo turned fan-edit culture into advertising, and why the tactic still needs a strategy behind it.
Read moreWendy's tore up the sanitised PR playbook and let its social team roast rivals in real time. The result: 1.6 million new followers and a 49.7% rise in net income in a single year.
Read moreSponsorship has moved from the two-minute ad read to the half-second hook. How the short-form economy works, and where the ethical line sits.
Read moreEvery December, Spotify turns millions of listeners into a global, unpaid marketing department. The psychology and strategy behind Wrapped, and what it teaches about retention.
Read moreOne long-form recording becomes dozens of short-form clips. How the hub-and-spoke model, and the fans who clip for you, make reach scalable.
Read moreHow the ALS Ice Bucket Challenge turned frictionless participation, 24-hour urgency and public peer tagging into 17 million videos and $100 million for charity. We break down the awareness marketing lessons your brand can borrow.
Read moreTikTok Shop turned scrolling into shopping: a $15.8 billion discovery ecommerce engine built on algorithmic exposure, live streams and impulse psychology. Here is how it works, and what businesses can learn from it.
Read morePodcasts turn casual listeners into loyal customers through the know, like, trust process. We unpack why episodic content is the premier owned-media channel, with The BEYOND Podcast as the proof case.
Read moreThe biggest hurdle for early e-commerce was not technology, it was trust. How Amazon's letterbox-friendly books removed delivery anxiety and earned it permission to scale.
Read moreThe linear funnel is dead. Three future-of-marketing techniques that still earn attention: absurdist creativity, owned episodic content and omnichannel experience.
Read moreGreat strategy is about sacrifice. IKEA and Southwest Airlines win by being unapologetic about who they serve, and just as clear about who they do not.
Read moreHardcover, Kindle and audiobook editions available now.
