Marketing Wins
Marketing analysis, case studies and strategy from the Marketing Wins authors.
Nescafé Brazil hired 20 people whose only job was to chat with customers. This Quick Wins case study shows why listening, not broadcasting, is the heartbeat of social media.
Read moreAI can multiply the speed and volume of your content production, but people still buy from people. How to strike the human balance, from the authors of Marketing Wins.
Read moreBBC's The Apprentice is a dream for many driven entrepreneurs, but for Alexandra, it was a test of her deepest core values. Discover the unapologetic truth behind her boardroom walkout.
Read moreAmazon's books-as-Trojan-Horse launch proved that trust, not technology, carries e-commerce from novelty to necessity. Part 3 of our Brief History of the Internet series.
Read moreHardcover, Kindle and audiobook editions available now.
