The Ultimate Gen Z Marketing Guide: Escaping the Synthetic Feed
Gen Z is exhausted by the synthetic feed. This guide shows brands how to trade broadcasting for belonging: internet intimacy, micro-creators, human craft and earned trust.
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Insights
Marketing analysis, case studies and strategy from the Marketing Wins authors.
How to Write a Mission Statement: 4 Components
A mission statement is the guiding star of your business strategy, not a catchy tagline. Learn the four components that make one work: purpose, specificity, inspiration and conciseness.
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The New Era of Influencer Marketing: Why Internal Staff and Authentic Voices Win
Influencer marketing has moved on from paid celebrity endorsements: internal staff and episodic branded shows now carry the trust. We break down the shift, with The BEYOND Podcast as the worked example.
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Obama Campaign Data-Driven Marketing: A/B Testing Wins
The Obama campaign flipped the script on gut-feel marketing: 40+ supporter personas, localised email segmentation and relentless A/B testing lifted donations by 45%. A data-driven marketing quick win from Chapter 7 of Marketing Wins.
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What is Generative Engine Optimisation (GEO)? The Future of Organic Discovery
AI assistants are fast becoming the front door to search. We explain how Generative Engine Optimisation (GEO) differs from SEO, and the four steps that keep your brand visible, cited and recommended.
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Nescafé Brazil Social Media Case Study: 20 People Hired Just to Chat
Nescafé Brazil hired 20 people whose only job was to chat with customers. This Quick Wins case study shows why listening, not broadcasting, is the heartbeat of social media.
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AI in Content Production and Conversion: Striking the Human Balance
AI can multiply the speed and volume of your content production, but people still buy from people. How to strike the human balance, from the authors of Marketing Wins.
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The High Cost of a Hollow Victory: Why Aleksandra King Walked Away from The Apprentice
BBC's The Apprentice is a dream for many driven entrepreneurs, but for Alexandra, it was a test of her deepest core values. Discover the unapologetic truth behind her boardroom walkout.
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A Brief History of the Internet (Part 3): Amazon
Amazon's books-as-Trojan-Horse launch proved that trust, not technology, carries e-commerce from novelty to necessity. Part 3 of our Brief History of the Internet series.
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