Topic

Data-Driven Marketing

Name: Marketing Wins
Price: 6.99 GBP
Availability: InStock
ISBN: 978-1-83628-368-3

18 Aug 2026 7 min read

Data-driven marketing is a value exchange, not surveillance

The Affinity Podcast conversation on first-party data, personalisation and trust, read against the book's playbook.

Hardcover, Kindle and audiobook editions available now.

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