Topic
Influence on TikTok has moved from who posts the content to who edits it. How Lionsgate, Doritos, Ryanair and Duolingo turned fan-edit culture into advertising, and why the tactic still needs a strategy behind it.
Read moreSponsorship has moved from the two-minute ad read to the half-second hook. How the short-form economy works, and where the ethical line sits.
Read morePodcasts turn casual listeners into loyal customers through the know, like, trust process. We unpack why episodic content is the premier owned-media channel, with The BEYOND Podcast as the proof case.
Read moreInfluencer marketing has moved on from paid celebrity endorsements: internal staff and episodic branded shows now carry the trust. We break down the shift, with The BEYOND Podcast as the worked example.
Read moreAI assistants are fast becoming the front door to search. We explain how Generative Engine Optimisation (GEO) differs from SEO, and the four steps that keep your brand visible, cited and recommended.
Read moreAI can multiply the speed and volume of your content production, but people still buy from people. How to strike the human balance, from the authors of Marketing Wins.
Read moreHardcover, Kindle and audiobook editions available now.
