Wendy's Social Media Strategy: Real-Time Cultural Agility
Wendy's tore up the sanitised PR playbook and let its social team roast rivals in real time. The result: 1.6 million new followers and a 49.7% rise in net income in a single year.
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Quick Wins
Spotify Wrapped: The Skill of Packaging Data as Social Currency
Every December, Spotify turns millions of listeners into a global, unpaid marketing department. The psychology and strategy behind Wrapped, and what it teaches about retention.
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Amazon Customer Trust Case Study: The Letterbox Strategy
The biggest hurdle for early e-commerce was not technology, it was trust. How Amazon's letterbox-friendly books removed delivery anxiety and earned it permission to scale.
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IKEA and Southwest Airlines: Strategic Sacrifice Lessons
Great strategy is about sacrifice. IKEA and Southwest Airlines win by being unapologetic about who they serve, and just as clear about who they do not.
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How to Write a Mission Statement: 4 Components
A mission statement is the guiding star of your business strategy, not a catchy tagline. Learn the four components that make one work: purpose, specificity, inspiration and conciseness.
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Obama Campaign Data-Driven Marketing: A/B Testing Wins
The Obama campaign flipped the script on gut-feel marketing: 40+ supporter personas, localised email segmentation and relentless A/B testing lifted donations by 45%. A data-driven marketing quick win from Chapter 7 of Marketing Wins.
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Nescafé Brazil Social Media Case Study: 20 People Hired Just to Chat
Nescafé Brazil hired 20 people whose only job was to chat with customers. This Quick Wins case study shows why listening, not broadcasting, is the heartbeat of social media.
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