What the Dot-Com Crash Teaches About Building Before the Market Exists
Elliott King was in San Francisco in 1999, inside the boom as it broke. The sequencing error behind it is one marketers still repeat in every cycle.
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Marketing History
Demand Precedes Infrastructure: The Dot-Com Sequencing Error
The dot-com crash was a sequencing error, not a technology one. What the funnel says about building for an audience that has not arrived.
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