A strong brand earns a brand tax in price-sensitive industries
How Medite Smartply justifies a premium in a commoditised market - relationships, technical leadership and a brand that pulls.
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Strategy
Data-driven marketing is a value exchange, not surveillance
The Affinity Podcast conversation on first-party data, personalisation and trust, read against the book's playbook.
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Standing out in the right way: Marketing Wins on live radio
Five teaching points from the authors' Talk Radio Europe interview - word of mouth, the four Ps, and content that answers real questions.
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The Branded Video Series as a B2B Awareness Engine
Why publishing your own expertise beats advertising for a specialist B2B audience, and the integrated machinery that has to sit behind it. Chapters 8 and 9.
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International Marketing Strategy: Global Reach, Local Wins
How global brands hold one strategy across many markets: goals, measurement, glocal execution and creativity, tied to Marketing Wins chapters 3 and 9.
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