The Branded Video Series as a B2B Awareness Engine
Why publishing your own expertise beats advertising for a specialist B2B audience, and the integrated machinery that has to sit behind it. Chapters 8 and 9.
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Strategy
International Marketing Strategy: Global Reach, Local Wins
How global brands hold one strategy across many markets: goals, measurement, glocal execution and creativity, tied to Marketing Wins chapters 3 and 9.
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